ONLINE COURSE OFFERINGS
2025
Risk and Crisis Communication Courses to students in communication at the Bangkok University in May and June 2024
Reputation Risk online-courses and workshops coming soon
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A/ Essential Starting Courses
Three courses of 90 minutes each, including Q & A - If you want to know more, please get in touch (see form at the bottom).
PUBLIC RELATIONS
Some of the topics that will be covered:
> Definition of PR, its role and impact
> PR in an ever changing world
> Stakeholder analysis and relations
> Sponsor and corporate philanthropy
> Issue management
> Ethical communication
> Various examples (different industrial sectors, companies, institutions, individuals)
> Career paths in PR
> Practical cases.
RISK COMMUNICATION
Some of the topics that will be covered: > The concept of risk > Approaches to risk communication > Risk categories > Risk management > Risk communication > Risk audit and assessment > Legal obligations > Effective risk communication > Risk communication strategies & plans> Ethical issues > Risk communication technology > Risk communication for individuals > Tools to prepare for a crisis > Practical cases
Some of the topics that will be covered:
CRISIS COMMUNICATION
Some of the topics that will be covered:
> Crisis definition and concept
> Crisis recognition
> Crisis management versus crisis communication
> Crisis dynamics
> The principles of crisis communication > Imperatives of a successful crisis communication
> Practical crisis communication cases
> Post-crisis communication
> Post-crisis tasks
> Cases of post-crisis situations
B/ Essential Media Courses
Four one-to-one online courses (min. 90 minutes or upon mutual agreement with respect of Media Training Course and the Course entitled: "Prepare and adapt your messages in view of a crisis").
Forging good relationships with the media
Understanding the needs and the functioning of the traditional media and its journalists on a local, regional, national and international level is one of the keys to establish a trustful and long-lasting relationship with them. Communicating on social media requires a different approach. Both areas need to be fed by appropriate and coherent content.
Media Training for a crisis situation
Communicating with the media in case of a crisis needs special skills, an incandescent, authentic and impressing presence of the spokes-person and a lot of experience. In our Media Training you will be prepared of contacting and responding to the questions of media organizations. It is important that you convey your messages with clarity, responsible and truthfully even under the pressure of stress and turmoil.
Choosing the crisis team and the spokes person
In preparing for a given crisis, the selection of the crisis team in advance is crucial. The team should get regular training, shall be accustomed to work in cooperation and test their coherence in case of crisis. Its selection should have core members with some functions needed for all kind of conceivable crises-scenarios. For some crises additional team members should be included because of their special knowledge, responsibility and/or presence at the site where the crisis occured.
Prepare and adapt your messages in view of a crisis
To prepare different scenarios of the crises with a high probability of occurence and a strong impact, it is necessary to have basic texts (messages) prepared in advance. These texts will be the base for adaptation. They might be the source of arguments that the spokesperson will use in a press conference or be the base for the use of press releases. During this course we will also do some practical exercises and discuss the use and apply AI for the creation of these messages.
C/ RECOMMENDED FOCUS COURSES
One online-workshop (time to be agreed upon) and two online-courses (90 minutes each)
Crisis simulation
We offer crisis simulation workshops. We will both define a crisis and test your response. You will be put under severe pressure as you will have to manage multiple tasks, define and/or implement a communication strategy and plan. You will also have to manage your handling of the crisis in cooperation with public rescue forces (police, military, fire-brigades, etc.), respond to many enquiries by your employees, people affected by the crisis, social media enquiries and criticism and have an ongoing and pertinent exchange with the press.
Analyze your audience
In a crisis you will have to communicate with various target groups, such as the victims and their families and friends, the employees of the institutions, of the company (internal communication), etc. In your external communication efforts, you should also consider that the target groups might be different because of their age, their culture and other criteria. The analysis of your audience will determine the messages and the tools.
Stakeholder relationship
Individuals and groups (all kind of institutions) have many different stakeholders (such as fun clubs, shareholders, unions, NGO's, compliance bodies to name a few. In this session, we will determine all relevant and important stakeholders. In a second phase of the course we will analyse the quality and the quantity of the exchanges you are having with them. Having a longstanding and trustful relationship with your stakeholders will be of great help for your reputation. They might also help you to manage the crisis.
DIFFERENT TYPES OF TRAINING - PRICES DEPENDANT ON TYPES AND TOPICS UPON DEMAND
Standard one-to-one session (90 minutes)
One-to-one session for students (*) (90 minutes)
(*) Students of up to 26 years with valid student identification card.
If you subscribe for more courses, you will get a price reduction or a "reduced package offer" depending on the number of courses you will want to take (contact us).
Discount rates for professionals living in low to lower middle income economies as classified by the World Bank. Get in touch with us.
Standard group session (3-9 participants) (90 minutes)
Group session for students (*) (3-9 participants) (90 minutes)
(*) Students of up to 26 years with valid student identification card .
If you subscribe for more courses, you will get a price reduction or a "reduced package offer" depending on the number of courses you will want to take(contact us).
Discount rates for professionals living in low to lower middle income economies as classified by the World Bank. Get in touch with us.
If you are interested in any of the courses or if you just want a free discovery online-meeting (30'), contact us directly or please fill out this form and we will get back to you as soon as possible.
Get in touch
CONTACT:
Email-address: herbert@hmk-riskcrisis.com
Swiss phone and whatsapp number: +41 78 834 14 10 (Herbert M. Koch)
Domicile of the company: Herbert M. Koch, Forsterstrasse 48, CH-8044 Zürich, Switzerland
Conversation and correspondence in English, German and French.
